*Also, in an effort to promote Element EcoWear and a sustainable future, our founder will be showing up soon in a campaign that combines the Sports Illustrated body painted swimsuit concept with the PETA "I'd rather go naked than wear fur' campaign, using an Element EcoWear twist: "I'd rather go naked than wear conventional cotton". The campaign will feature our founder, Dallas, painted with a design made by Yiying Lu, the creator of Twitter's 'Fail Whale'.
Says Dallas, "I'm a little nervous about it, actually.I don't want to alienate any customers, and I wouldn't normally do this... but with the recession, interest in organic products has greatly declined. I understand the financial concerns (hence the low mark-up on EE clothing), but if people buy even one t-shirt this year and make it organic, even that would have a huge impact." To read more about our founder, click HERE