The company was founded with four fundamental principles. First-all of its eco-clothing or other products must have a significant environmental advantage over the standard, commercial options on the market. Second-the quality of all of these earth-friendly clothes should be equal to or better than those common, non-organic options. Third-we will only sell fair-trade clothing; the people who create our apparel, from resource generation through production, must always receive fair wages and good working conditions. And finally-when the company prospers, so shall the earth; give back to the planet and its people via Element EcoWear profits.